Read Kevin Coker's article about strategic product expansion planning in Forbes Business Council.
Kevin Coker discusses how looking for gaps can help with company product expansion decisions in Forbes Business Council.
Kevin Coker, co-founder and CEO of Proxima Clinical Research says, "By understanding the struggles of our clients, we're better able to innovate in our product offerings and our clients are eager to buy the solution that prevents or fixes the obstacles in the way of their success."
Looking for gaps is key to helping client's succeed by alleviating their pain points by the product offerings you carry.
Learn business management tips from 13 other leaders, alongside Kevin who contributed to this article.
