Kevin Coker discusses how to understand the challenges of international expansion and make an international plan well in advance to ensure a smooth transition.in Forbes Business Council.
Kevin Coker, co-founder and CEO of Proxima Clinical Research says, "What is the need for your product in that country? What do they have now? How will your presence contribute positively to the culture and the country? It's vital to understand the customs, culture and desires of the people as well as speak a language they are familiar with. Too often, companies expand without doing research into the differences. Understand the uniqueness before investing in expansion."
Learn business management tips from 14 other leaders, alongside Kevin who contributed to this article.
